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ON_SITE.21

ON_SITE.21

Type
OnSite
Location
Frankfort
Material
MetalPolyurethane
Description

OS.21 is the twenty-first iteration of the Onsite furniture concept. Designed with Wieden+Kennedy for Honda at the IAA Frankfurt Motor Show 2011, it transformed the stand into a landscape of colored energy flows, combining seating, scenography, and an information desk.

OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck

About

OS.21 was conceived as a scenography for Honda’s stand at the IAA Frankfurt Motor Show 2011, in collaboration with Wieden + Kennedy London.

At its core stood the “Honda House”, a symbolic hub from which colored tubular lines — red, green, blue, and white — extended throughout the stand. Each color represented a different form of energy, visualizing Honda’s innovations as a network radiating across the space.

The installation transformed the exhibition hall into an immersive landscape: tubes suspended overhead suggested dynamic flows, while others descended to create seating areas and lounge-like curves. An information desk, built from layered horizontal tubes, further integrated the material language into the visitor’s experience.

By merging communication design with furniture and architecture, OS.21 turned the stand into both a functional meeting ground and a spatial metaphor for Honda’s energy vision.

OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
OS.21 Onsite Prototype Honda House colored energy tubes IAA Frankfurt Motor Show by Sebastien Wierinck
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